The AXIS brand kit
The logo is built from two ribbons, North Sea teal for science and energy copper for industry, which cross to form the X of the name. This page holds the logo files, colours, type, icons and print-ready templates for partners, speakers, media and the organising team.
The wordmark and its versions
Teal for science, copper for industry, the crossing for the exchange
The name is Aberdeen eXchange for Industry & Science, and the two ribbons of the X say it. Teal is science, copper is industry, and where they cross is the exchange. Every layout is cut by one ribbon (the seam, the boundary being crossed) and crossed once by the other; the crossing marks the one fact that matters most.
Science and academia.
Leads on research-facing material: call for papers, track cards, certificates, academic speakers.Industry.
Leads on industry-facing material: partner wall, prospectus, industry speakers, the industry side of the Challenge Exchange.The exchange: where science and industry meet.
Shown on anything that is both: the conference itself, keynotes, panels, the Challenge Exchange, session chairs and speakers (each talk is an exchange). One crossing per layout, placed on the key fact.The boundary being crossed: the energy transition.
One ribbon runs edge to edge and is the cut between photo or colour and the white page. It always enters and leaves through the edges of the format.The house: the conference and its team.
Type, the organisers' badges and crew, chairs' screens, conference-wide screens.Recognition and support.
Partner and exhibitor badges, awards.Sector colours
Badges, speaker slides and speaker cards take the colour of the person's sector, so the mix in a room is visible at a glance.
| Sector | Who | Why this colour | Text on it |
|---|---|---|---|
| Academic#3F6A84 | Universities and research institutes | Teal is the science ribbon. | Aa 5.8:1 |
| Industry#A4432E | Operators, suppliers, consultancies, start-ups | Copper is the industry ribbon. | Aa 6.1:1 |
| Student#DCE5EA | PhD and postgraduate researchers, students | A pale tint of teal: science, early in a career. | Aa 12.4:1 |
| Public sector#6A6F75 | Government, regulators, agencies, NGOs | Granite grey: the civic stone of Aberdeen, neutral between the two. | Aa 5.1:1 |
Badge roles
The band colour says the sector; the band word and the ribbon across it say the role. Anyone in navy is on the organising team and can help.
| Role | Band | Mark |
|---|---|---|
| Delegate | Sector colour | Plain band |
| Speaker | Sector colour | A second ribbon crosses the band |
| Keynote | Sector colour, deeper | Crossing on a deeper band |
| Session chair | Sector colour | A navy ribbon crosses the band: chairing for the conference |
| Organiser and committee | Navy | Full teal and copper crossing |
| Volunteer and crew | Navy | Plain band, ASK ME |
| Partner or exhibitor | Gold | Plain band; word PARTNER or EXHIBITOR |
| Press | White with a navy frame | Plain band |
Session timing cards
- 5 minutesTeal seam low on whiteCalm: time to start concluding.
- 1 minuteCopper up to the middleWarmer and higher: the last slide.
- TimeFull navyThe house colour: the chair now speaks for the conference.
Do
- Let one ribbon run edge to edge as the seam, and cross it once with the other.
- Put the crossing on the most important fact: the date, the deadline, the person, the role.
- Lead with teal for research-facing material and copper for industry-facing material.
- Use the sector colours only for people (badges, speaker slides), never as decoration.
- Set text on teal or granite in white, and on copper, ice or gold in navy.
- Use the small-size lockup below 24 px and the small emblem below 32 px.
Don't
- Do not float the whole X as a decoration in a corner: the full X appears only in the logo.
- Do not cross the seam more than once, or add a third ribbon colour except gold for awards.
- Do not put ribbons over body text, names or buttons.
- Do not add glows, glass effects, outlines or drop shadows to the logo.
- Do not recolour the ribbons in the logo, except in the one-colour versions.
- Do not stretch, rotate or re-space the letters of the logo.
How the mark is built
The name is set in Montserrat ExtraBold. The X is drawn as two ribbons laid on the letter's own diagonals, so it has the same weight and width as A, I and S. Teal rises, copper falls across it with a small cut-out gap, and both taper to fine tails just past the cap height and baseline.
- Clear space on every side equal to the height of the S
- Full logo at least 24 px tall on screen or 10 mm in print. Below that, use the small-size version (down to 12 px or 5 mm) or the symbol
Deep navy, North Sea teal, energy copper and ice grey
Select a swatch to copy its value.
Two families, and a serif for quotations
The wordmark, headings, key figures and labels. Free from Google Fonts.
Body text, navigation, forms, tables and captions.
The chairs' welcome and names on certificates and badges.
Line icons, the ribbon wave and the skyline
Each icon sits in a thin ring with the two ribbons at its foot. The ribbon wave and the Aberdeen skyline appear at low strength behind headers, footers and print.
Print-ready templates
Every template is generated from the same files as the logo. The SVG versions open in Illustrator, Affinity, Inkscape and PowerPoint.
Using the logo
- Use the logo files from this page
- Use the dark versions on navy and on photographs
- Write the name with the year: AXIS 2027
- Keep copper buttons for the main action on a page
- Recolour the ribbons or swap their order
- Replace the ribbon X with a typed X
- Rotate, stretch, outline or add shadows to the logo
- Place the logo on busy, low-contrast images